Rocio Wu
Principal
About
Rocio Wu is a Principal at F-Prime Capital leading investments in FinTech and Enterprise software. Previously, she was an investor at Liquid 2 Ventures (founded by NFL hall of fame quarterback Joe Montana) where she invested in companies like Chipper Cash (an African cross-border payments company) and Overjet (artificial intelligence for oral healthcare). She was also a Sequoia Scout and an angel investor in Inworld.ai (developer platform for creating AI-powered virtual characters) and others still in stealth. Before investing career, she worked at Google and Amazon in a variety of operating roles such as CorpDev, GTM Strategy, Marketing across the U.S., Japan, Spain and China.
Rocio is a community builder and is involved in multiple groups that support the involvement of women and minorities in technology, including Xooglers, HBS Circles, and LatAm entrepreneurs. She’s physically based in the Bay Area, but you can often find her traveling to LatAm and other parts of the world learning about different cultures and ideas. Rocio holds a M.B.A. from Harvard Business School and a B.A. from Shanghai International Studies University (joint program with Universidad Pontificia Comillas in Spain).
Stories & Ideas
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Guros is a digital insurance marketplace in Mexico that’s transforming the entire insurance experience, from purchasing to managing vehicle insurance. We’re on a mission to democratize insurance in Latin America; both for end-customers and neobanks/fintechs who want to embed insurance into their platform, but need to do so in a much simpler, faster, and reliable way. Learn more at www.guros.com.
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Category
- FinTech
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Status
- Private
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Location
Mexico City, MX
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Year Invested
2021
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Team
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Iglu is a Brazil-based mobile point-of-sale (PoS) software with native omnichannel capabilities for retailers with omnipresence. It offers retailers an Apple-Store-like delightful product by (1) replacing bulky in-store equipment with a mobile PoS, (2) stitching together disconnected tools such as payments, e-commerce platforms, ERP etc., and (3) integrating with all major credit, debit cards, alternative payment methods such as installment, and the rising real-time payment system in Brazil — PIX. Learn more at https://www.iglu.com.br/
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Category
- FinTech
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Status
- Private
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Location
Sao Paulo, Brazil
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Year Invested
2022
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Team
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Mozper is bringing the weekly allowance into the digital era in Latin America. About 70% of the population in the region has never received formal financial education, and do not have the right tools to teach their children. In Brazil and Mexico alone, parents give more than $10B each year in pocket money to kids. Mozper offers a Visa debit card and an app where parents can give their kids an allowance, set spending rules (so they can’t blow it all on video games), assign chores and even create and track savings goals. Mozper is currently available in Mexico. Learn more at www.mozper.com.
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Category
- FinTech
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Status
- Private
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Location
Mexico City, MX
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Year Invested
2020
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Team
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Seis is banking for the 44 million native Spanish speakers living in the US. Their mission is to build the most delightful, full-service banking experience for anyone who wants to bank in their native Spanish. Their goal is to make such an amazing banking experience that people will wish they spoke Spanish so they could bank with Seis. They’ll treat Spanish speakers as first-class citizens & end “dial 2 for Español”. Learn more at seis.com.
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Category
- FinTech
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Status
- Private
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Location
Salt Lake City, UT
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Year Invested
2022
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Team
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Toku is a Chile-based payment orchestration company that offers a solution for collecting recurring payments in LatAm. It has three main value propositions: 1) increase payment acceptance rate via dynamic routing; 2) incur the lowest possible cost by using account-to-account payment; 3) have the best-automated payment experience. Learn more at trytoku.com.
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Category
- FinTech
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Status
- Private
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Location
Santiago, Chile
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Year Invested
2021
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Team
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