Rocio Wu is a Venture Partner at F-Prime Capital focused on early-stage investments in software/applied AI, fintech and frontier tech investments. Prior to joining F-Prime Capital, she was at Liquid 2 Ventures, founded by NFL hall of fame quarterback Joe Montana, where she invested in seed-stage companies. Before that, she worked at Google in corporate development evaluating strategic investments and acquisitions for ads & commerce, hardware (Fitbit acquisition), and Waymo. She also led product GTM strategy, marketing and growth at Google and Amazon in Spain, China, Japan, and the U.S.

Rocio is a community builder, and is involved in multiple groups that support the involvement of women and minorities in technology, including Xooglers, Female Founders/Funders, and LatAm entrepreneurs. She is also actively involved in Harvard’s technology strategy initiatives, writing case studies and articles for TechCrunch. Rocio holds a B.A. from Shanghai International Studies University (joint program with Universidad Pontificia Comillas in Spain) and a M.B.A. from Harvard Business School.

Born in Shanghai, Rocio has worked in Colombia, Spain, Japan, and the U.S., and grew up speaking four languages and enjoys the value in cultural contrasts. She learned something valuable from each of the places she lived – the importance of hustling and hunger (Silicon Valley), the value of authentic relationships (Spain and Colombia), how to build long-term, focused partnerships (Japan), and the importance of a strong work ethic (China). Her approach to investing similarly respects the value in differences. Conflicting ideas breed innovation, and building bridges between seemingly unrelated fields leads to advantageous discoveries.

  • Guros is a digital insurance marketplace in Mexico that’s transforming the entire insurance experience, from purchasing to managing vehicle insurance. We’re on a mission to democratize insurance in Latin America; both for end-customers and neobanks/fintechs who want to embed insurance into their platform, but need to do so in a much simpler, faster, and reliable way. Learn more at www.guros.com.

  • Mozper is bringing the weekly allowance into the digital era in Latin America. About 70% of the population in the region has never received formal financial education, and do not have the right tools to teach their children. In Brazil and Mexico alone, parents give more than $10B each year in pocket money to kids. Mozper offers a Visa debit card and an app where parents can give their kids an allowance, set spending rules (so they can’t blow it all on video games), assign chores and even create and track savings goals. Mozper is currently available in Mexico. Learn more at www.mozper.com.

    • Category

      • FinTech
    • Status

      • Private
    • Location

      Mexico City, MX

    • Year Invested


    • Team