The employer sales channel has inherent and often overlooked advantages.

In 2021, nearly 50 million workers voluntarily left their jobs. The median tenure of employees over the age of 25 has dropped from 5.5 to 4.9 years since 2014. On average, employees 25 to 34 now stay at jobs for less than three years.

This isn’t just “quiet quitting.” U.S. workers are ready to move on from their current jobs — and they’re sending that message loud and clear.

In a story for VentureBeat, John Lin and Sarah Lamont outline how a tight labor market poses a number of opportunities for certain startups to sell their products and services as employee benefits.

Originally published in VentureBeat. Read the full story here.