Whether you are building an autonomous delivery robot, identifying the best-performing Zara in the Netherlands, or comparing visits to Starbucks versus Dunkin’ Donuts in Boston’s Back Bay, actionable insights hinge on clean, highly accurate, up-to-date point of interest (POI) data. Across so many sectors, these insights underpin expansion plans, demand forecasting, customer targeting, underwriting, partnerships and more.

And yet, high-quality location data remains elusive. Historically, only large enterprises had the resources to acquire and leverage location data in their strategic decision-making processes, often stitching together multiple sources, or paying consultants or outsourced clipboard armies to collect data on the ground. Even then, coverage gaps and stale information were common. Maintaining your own POI data is expensive, painstaking work that requires perpetual aggregation, validation, and enrichment, making it a great candidate for outsourcing.

However, none of the POI players that emerged have come armed with a truly comprehensive set of high quality, global location data — until now. Since meeting Geoff Michener and the dataplor team in 2023, we’ve been impressed by their relentless focus on delivering clean, reliable POI data across more than 250 countries and territories. dataplor’s solution is mission critical to Global 2000 companies in tech, consumer goods, logistics, retail, F&B, and finance for geospatial analyses, operational workflows, and growth initiatives. The company’s data service is refreshed regularly with rigorous quality checks, and goes far beyond basic business names and addresses, enriching each location with brand, transaction, persona, foot-traffic estimates, hours of operation, sentiment scores, popularity metrics, and more. It truly is an unmatched combination of depth, breadth, and global coverage.

At F-Prime, our investments in data platforms like Lighthouse, Quovo, 1uphealth, and Canoe have reinforced our conviction that outsized value is created by starting with exceptionally high-quality data. The difference between 95 percent and 99.9 percent accuracy is massive and consequential for discerning customers. dataplor is democratizing access to highly accurate, actionable POI data, empowering organizations to make better-informed decisions and personalize customer experiences at scale. With the team’s exciting vision and roadmap, we are honored to partner with Geoff, Ryan, and the rest of the dataplor team on their $20.5M Series B.