EVEN Financial

Acquired by MoneyLion
Connecting financial institutions with consumers with API and an embedded finance marketplace.
Connecting financial institutions with consumers with API and an embedded finance marketplace.

F-Prime Team

Sector

Technology

Category

Fintech

Location

New York, NY

Initial Investment

2015
EVEN Financial

Even Financial is an NYC based FinTech company focused on evolving how financial institutions connect with consumers and provide them with the best product recommendations at the right moment, facilitating an on-demand and personalized customer acquisition experience across the entire financial services ecosystem. The Even platform serves as a trusted intermediary for financial institutions – including Prosper, Lending Club and Marcus by Goldman Sachs – that helps find consumers and distribute their products digitally. Even’s industry-leading search, comparison and recommendation API is an infrastructure layer that enables hundreds of diverse partners – including Credit.com, Transunion, Money Under 30, Credit Sesame and The Penny Hoarder – to power comprehensive personal finance websites, mobile apps and other offerings with a modern platform that is proven to accelerate customer acquisition through optimal product recommendations, lowering cost of acquisition and maximizing monetization. Even Financial was acquired by MoneyLion in 2021.