BALTIMORE — In an effort to look forward to the future of healthcare innovation, Black Book Research recently performed a survey that examined consumer preferences about which innovative healthcare technologies piqued their curiosity in four key areas:
“(1) immediate demand from them as an active consumer (meaning they had used or interacted with a healthcare technology, product or service within the last six months);
“(2) most likely drive an improvement in their healthcare status, choices or delivery in the next six months;
“(3) highly innovative and/or disruptive for the healthcare industry;
and (4) immediate value to them.”
With the explosion of electronic health records over the past decade has come an attendant vulnerability of protected health information (PHI). Patient awareness of this issue continues to increase, as demonstrated by such recent surveys as Aetna’s Health Ambitions Survey, where 80 percent of consumers highly rated privacy as an important aspect of healthcare. This consumer fear is well-founded, with at least one public data breach occurring in healthcare every day, and millions of records breached per year, according to the Protenus Breach Barometer.