July 30, 2018

Simon Data Raises $20 Million to Take Big Data End-to-End for Marketers

NEW YORK — Simon Data, the first and only enterprise Customer Data Platform with a fully-integrated marketing cloud, today announced the close of a $20 million Series B funding round to further develop its arsenal of solutions for marketers.

The financing was led by Polaris Partners, and follows a Series A funding round in 2015. The company was founded by Jason Davis, Josh Neckes, and Matt Walker, and has raised a total of $32 million to date.

“The current crop of enterprise CDPs are falling short of their promise to deliver on personalization,” said Josh Neckes, Co-Founder & President of Simon Data. “Like us, they have the capacity to join data from disparate sources to build a rich, unified view of the customer. Unlike us, they’re completely incapable of complex campaign orchestration. With more ways to engage customers than ever, marketers are demanding complex cross-channel workflows, deep insights and journey management. That’s where the value is and where we come in.”

Simon’s disruptive platform vision of blending the messaging and orchestration capabilities of a marketing cloud with the critical infrastructure offered by an enterprise-scale CDP quickly attracted major customers such as Airbnb, OpenTable, Blue Apron, TrueCar, and Rover. Simon enables these and other major brands to leverage all of their customer data to drive personalized, optimized communication in any end-channel.

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